To familiarize students with the type of business problems often faced by corporate entities and to help them develop insights about the basic concepts of research designs and methodology aimed at solving business problems.
Course Objectives:
1) To understand the concept and process of business research in business environment;
2) To know the use of tools and techniques for exploratory, conclusive, and causal research;
3) To understand the concept of measurement in empirical system.
4) To use statistical techniques to analyze there search data.
2) To know the use of tools and techniques for exploratory, conclusive, and causal research;
3) To understand the concept of measurement in empirical system.
4) To use statistical techniques to analyze there search data.
Course Outcome:
| CO# | Cognitive Abilities | Outcomes |
|---|---|---|
| CO106.1 | Remember | Develop the concept of research in the business environment. |
| CO106.2 | Understand | Explain the process characteristics and their linkages with process-product matrix in a real world context. |
| CO106.3 | Apply | Use the tools and techniques for the research activities. |
| CO106.4 | Analyse | Exhibit the concept of measurement in empirical study. |
| CO106.5 | Evaluate | Convert ability of research into its usage for the analysis. |
